In June, Kim Dao went to Lobal, Luxe at Beauty of Life, Salon in Tokyo Japan. Kim Dao showed us how to get a Japanese manicure. The first thing Kim Dao http://www.kimdaoblog.com/did was look at the samples to see which style she wanted. The first demonstration was how to remove fake nails. It looks like the manicurist rubbed the hands with alcohol and then she filed the nails and buffed them. It looks like the manicurist put on some nail polish remover, applied some liquid, and then wrapped the fingers in foil. After she removed the foil, one finger at a time, she pushed the cuticles back with cuticle pusher. Next, the manicurist brushed off the excess from Kim Dao’s nails. Of course, she had Kim Dao soak her fingers to make her nails soft.https://www.linkedin.com/in/kimdaoblog/
Soon, it was time to apply the new nails. The manicurist applied a a clear base coat. Kim Dao looked like she got one of those two-tone nail manicures where the very tips are one color and the rest of the nail is another. It could be a lavender version of a French manicure. It looked like on some of her nails the manicurist gave Kim Dao http://myinterviews.com.au/kim-dao/ white flower appicaes instead of painting the tips in lavender. Some nails had lavender at the tips and were clear the rest of the nails. Other nails had three white flower petals on the with gold centers.
EOS has effectively changed the lip care industry. No longer are the choices limited to cherry or unflavored chapstick. A recent article discusses how EOS lip balm outdid chapstick by innovative packaging and some unique and varied flavors. Within a very short amount of time the fledgling company EOS (and acronym for the company’s full name “Evolution of Smooth”) had their products not only on the shelves of major department stores, they also had them in the purses and pockets of celebrities.
In her article, Elizabeth Segrain, attributes the success of EOS to their cutting edge packaging and the fact that they wanted to make a product that would be not only beneficial but fun to use. They did their research and listened to what consumers had to say. The finished product is one that engages all five senses: “from soft round packaging that felt good in the hands, to the colors of the orbs, to the smells, to the way the flavors tasted, and even to the clicking sound the sphere makes when it closes.” https://www.amazon.com/Organic-Smooth-Strawberry-Passion-Honeydew/dp/B009QTDYYA
EOS lipbalm is the brainchild of Sanjiv Mehra, Jonathan Teller, and Craig Dubistsky (Dubistsky left before the launch) with a goal of “shaking up” the beauty industry. Though it was at first hard to get into those major retailers, their first account was with a female buyer with Walgreens and by the time of their launch had the product both there and with Target. Using social media (they have almost 7 million followers on Facebook alone) and magazine ads, their advertising strategy has worked wonders. The company now is a $250 million dollar company and the second best-selling lip balm in the country. Visit evolutionofsmooth.ca for more info.