Not many malls have the distinction of being called a tourist destination. Roberto Santiago knew this when he started Manaira Mall, but he wanted to ensure the mall would have a chance to be successful in different areas of business. He chose to make Manaira a mall that had different offerings. It not only had premier shopping and dining experiences but also had the entertainment options no other malls in Brazil had. While people were working on making their own malls better, Roberto Santiago felt he had the secret to a successful mall in that he was using his as an expo center. He chose to make it somewhere people could go to enjoy the things they needed on their own. He also wanted others to realize they would have to work with each other on the options they had for shopping while they were in the mall.
The idea behind the Manaira Mall was that it would be somewhere people could go to make things easier on themselves. They could shop for designer clothes in the same place they were picking up spices for their kitchen. While they were there, they could also get something to eat and could even see a show on the rooftop expo center. This is what Roberto Santiago wanted when he started the mall. He knew he would be able to do this if he worked hard enough and if he was able to show people all the things they needed to be successful in the mall they were a part of.
As things changed for Roberto Santiago, the mall saw major differences. People who were a part of the mall wanted to know what Roberto Santiago was doing to make it different. They were also interested in all the ways the mall was improved. As far as things went for Roberto Santiago and the Manaira Mall, he knew he would be successful. He also knew he could do different things on his own if he was working toward a more positive future for the entire Manaira area.
The mall continues to do well in times where people are uncertain about shopping malls. Since it is a tourist destination, it is mostly protected from some of the issues people have with other malls. It is in an area that has a lot of tourist interest so it will continue to thrive in that sense. Since Roberto Santiago is doing what he can to make the mall better and different from other companies, he is allowing it to be successful. He has plans to make it one of the best malls in the world and the single best mall in Brazil for the rest of time.