How to win at business like Lime Crime’s founder Doe Deere

Everyone is quitting their jobs to become entrepreneurs, especially millennials. Tired or the 9 to 5 rat race that encompasses all over us, people are changing their tune to become their own bosses. Fed up with your job or career? Want a new start and are considering becoming an entrepreneur? Here are some tips to succeeding at your new found business, just like Doe Deere, the founder and CEO of makeup brand Lime Crime.


No business is smooth sailing as much as we want it to. There are bumps along the road and things will come up. Listening to others can give you vital feedback to your company or business. Doe Deere says that listening to her employees has been very helpful to her business. Colleagues may know a thing or two that you don’t, or have a lot of experience in your field. This flows into the next point, to tackle problems head on. Everyone is going to make mistakes in life, even you. Letting the problems happen without doing anything means they will get worse. You may even want to give up. Doe Deere suggests you stick with it. If you quit, you could be missing out on huge success. If you analysis your problem and break it down into workable chunks, then it will not be so overwhelming. One day at a time they say. The biggest and most important thing to consider when starting a business is if you enjoy it. If you don’t have a burning passion for your next venture, you may consider opting out and trying something different. You are going to spend countless hours, money, and energy growing your business from the ground up, so you better like what your are doing. Learn more:


According to makeup queen Doe Deere, it is important to roll with change because it will no doubt happen with your business. It is also important to pick something you know more about, then trying something completely new. The learning curve is much higher when you are diving into a new idea, rather than something you are naturally good at. With everything though, you will have to learn, up your skills, and change with the market. The last piece of advice is to not be afraid to take risks with your business. If you don’t take risks, then you will never grow, along with your business. There can be a huge reward at the end too. It may be frightening and scary, but it is worth it. No business is safe from change and failure. At some point you will have to make huge decisions about your business that could make or break you. It is just the nature of being an entrepreneur. If Doe Deere did not listen to her gut, take a leap of faith and risk, then she would not be at the level of success she is at now. Her brand of makeup was unlike any other at the time, but she just went for it because she trusted herself and her desire to change the world, one boldly colored makeup item at a time. Learn more: